For quite a while, Realtors have utilized standard direct marketing techniques to bring in prospects and keep in contact with active sellers and buyers. Realtors are capable of delivering emails to their customers within or out of their locations on top of mailing postcards, pamphlets, newsletters, leaflets, and holiday cards. The older advertising approaches are not that effective today although a lot of marketing agents have benefited from the use of these techniques a long time ago. Lots of successful real estate professionals right now no longer turn to direct traditional marketing methods to generate fresh leads.

Real estate professionals spend an average of over a hundred bucks in a single month only on direct mail advertising as shown by one study. Then again, many of the Realtors who rely on direct mail marketing are not generating as much income as real estate brokers who use the Web to acquire prospects to get to buyers or sellers. Research has revealed that those who are no longer use the direct mail marketing strategy are the top earners. Instead, the leading agents are utilizing the Web to acquire prospects.

Rather than delivering a newsletter through mail, effective real estate professionals are delivering e-newsletters via e-mail. Based on a current research, many effective real estate brokers prefer sending out e-newsletters than sending them out via postal mail. Real estate brokers save lots of time by sending newsletters through email apart from saving cash on the cost of postage and printing. Many potential buyers and sellers who ask for a newsletter want it to be available at once.

Previously, real estate agents also contacted potential buyers or sellers by phone to determine if they were looking to sell or buy. Not too long ago, stringent Do Not Call regulations are making it virtually impossible for Realtors to perform a telemarketing campaign. Do Not Call policies do not allow the real estate brokers to contact those placed in the Do Not Call list. The real estate professional should first look into the Do Not Call list just before calling a person and making a telemarketing campaign. In the event the real estate broker will contact someone who is in the Do Not Call list, he will be reprimanded and fined for disobeying the rules. The penalty sums to ten thousand bucks.

There are still real estate agents who make use of the direct traditional marketing techniques even though they are aware that some of their colleagues are generating a lot more while using the web to get leads. When they select to use direct mail, many real estate agents are utilizing both the Internet and direct mail to create new business. According to the figures, relying on direct mail marketing alone can have a considerable impact on the amount a Realtors can make. Real estate agents can use a mix of old and fresh advertising techniques and find which one works for them.

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