The business world is very dynamic. Developments take place on a daily basis hence firms need to change their structure in order to operate efficiently in the market. There are many changes which happen affecting the way firms compete in the market. Formation of M&A has become a very useful survival technique by firms which are in highly competitive markets. This enables the firms to acquire a bigger market share and operate at a cost effective level.

There are benefits which managers expect by forming mergers with other entities. The main reason is that the capital owned by the joint company is increased. All shareholders from the parent companies are brought together and contribute the capital at new interest rates. If the rates are very attractive, more capital is raised for investing into new ventures with better rewards.

A firm may use the acquisition decision to help sell more of its products to a market dominated by another company. This is where the known form is used to sell the products on behalf of the inferior firm. Buyers will buy more products hence the two entities will enjoy greater profits in the end. The cost of marketing is reduced in this case.

When two companies join up to produce a particular product, the total cost per unit is reduced. The economies of scale are lower since production is done on a large scale and the technology used is similar. This enables more production and the cost is maintained at a level where maximum profits are reaped. Firms are therefore able to enjoy better profits in the long run and short run stages.

Mangers in individual firms often feel that they pay very high taxes to the proceeds they make every year. The reason why two or more small companies may come together is to earn high revenues which attract a considerable low tax rate. More money is saved after the tax has been deducted and can be used to pay the shareholders high dividends. This encourages the firms to continue expanding their production capacity.

It is possible to use a more expensive technology to produce goods of high quality. Joints firms share their idea and skills in generating the products they deal with. The best technology can therefore be adopted to generate these products which are sold to a large market. The unit cost is reduced in the process.

Mergers and acquisitions are effective in controlling the market prices. In markets where the firms are the price takers, the management can set the prices at which their products will be offered at. The price is set at a level where the customers will not be exploited and no super-normal profits will be earned. This helps to keep the market prices stable.

Employees have at times become beneficiaries of merging business entities. This happens when their salaries are reviewed upward. They get to earn better salaries at the same job group level. In some cases, promotions have been done and the junior staffs are promoted to higher ranks. This affects the performance of the company positively.

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