I do not think that any professional wrestling fan can argue with the fact that the WWE Network is valuable. It’s clear that the content associated with said program is strong, which is illustrated by the fact that subscribers are able to watch pay-per-views with the plan intact. Has it been doing well on the financial side of things, though? It’s hard to say that this is the case, though I am sure that Bobby Jain Credit Suisse can offer advice on how to maintain the value of the WWE Network.
The WWE Network has suffered for a number of reasons and one of them is very simple: expectations. After the WWE Network launched in the United States, Vince McMahon – the Chairman and CEO of the company – stated that he was looking to attain a goal of 1 million subscribers. To put it simply, this number would help the company break even with what they invested in the Network to begin with. It’s sad to say that even though the service has been around since February, the company couldn’t gather those sorts of numbers.
The rate at which content is brought to the WWE Network has been another talking point to consider. Keep in mind that content is the name of the game when it comes to this particular service but it must be uploaded at a brisk pace; many fans do not see this to be the case. Shouldn’t WWE, with its vast video library, be able to bring even more programming to the WWE Network? With this in mind, there are ways for the Network to be saved, if the company desires for it.
It can be argued that the WWE Network’s impending international release can be amongst the best methods. Keep in mind that, as of this moment, the Network is only available in the United States, which can be a challenge in the eyes of Robert Jain Credit Suisse. One has to wonder, though, if fans around the world will still care about subscribing to the WWE Network after having to wait for it since February. Nonetheless, it’s a promising idea that names such as Jain can tell you about.
Even though the WWE Network has a number of problems associated with it, I’d like to think that there are various incentives to become a subscriber. Its wealth of content is undeniable and the original programming may help to keep subscribers around for the long term. What cannot be overlooked, though, are the technical and content uploading gripes which have been commonplace. If these are ironed out, who knows just how much more financially worthwhile the WWE Network can be?
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